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Saudi arabia models5/23/2023 Men models were preferred in men-specific products, and women models were required in women-specific products. Results indicated significant gender preferences for gender-specific product categories and typical gender stereotypes in advertising models. Finally, a survey was conducted to solicit responses from respondents ( N=412). Similarly, three personal preferences characteristics for both genders (face beauty, voice quality, and Islamic dress), two characteristics for women models (body shape, femininity), and two characteristics for men models (height-weight balance, masculinity) were examined for men and women models separately. The gender preferences for ten product categories (including automobiles, baby care products, cigarettes, cosmetics for women, fashion, food & beverages, motorcycles, personal care for men, personal care for women, sporting goods) were examined for men and women models. The questionnaire was developed with the help of earlier studies on perceptions towards advertising models and validated by a jury of experts and focus groups. Saudi Arabia is known as one of the most gender-segregated society in the world, and it has gender-specific roles, characteristics, and behaviors that are undesirable for the other gender. This research aims to examine gender preferences for men and women advertising models in Saudi advertisements.
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